Stories move people -
Most business communication
doesn't
Most business communication is forgotten almost as soon as it's heard. Not because the ideas aren't good but because they weren't built to be remembered.
Story of Business changes that, helping leaders, teams and organisations to communicate in ways that land with clients, with boards and with people they most need to move.
The difference between
being listened to and
being remembered
We know that stories work. Neuroscience tells us why: when a story lands right, a listener’s brain doesn’t just process it - it lives it. Emotion, memory, trust and decision-making all activate in ways that facts alone could never trigger.
Story of Business takes that understanding and makes it practical. I work with people who have something important to communicate - a strategy, a pitch, a vision, a case for change - and I help them build it in a way that moves people to act.
The approach is grounded in twenty years of senior management experience across international organisations, a studied understanding of how the brain responds to narrative and the practical skills of someone who has been telling, building and teaching stories their entire working life.
The person
behind the practice
I have spent twenty years in senior roles across international education — the British Council, Study Group, INTO University Partnerships — before a moment of personal reckoning led me to build something of my own. Story of Business is the result: a practice built on the belief that better communication changes things and that the tools to do it can be learned.
Every story that lands
is built the same way
The CRAFT framework is at the heart of what we do. Five elements. One story.
C — Context Set the scene in one sentence.
R — Risk What was at stake? Why did it matter?
A — Action What someone decided to do.
F — Flip What actually changed — the before/after moment.
T — Takeaway Why it matters to your listener.
How we work together
I am Brighton based, on the UK’s south-coast, and the majority of my work is done in the UK. For larger-scale projects, I will always consider my availability to work with you overseas.
Workshops
In person
Practical, high-energy sessions for teams who want to communicate with more clarity, confidence and impact. Built around real work, not hypothetical exercises.
Consultancy
In person and online
For leaders who know what they want to say and need help saying it in a way that lands. Focused, personal and built around your specific communication challenges.
Executive Coaching
In person and online
One-to-one and organisational work: scripts, frameworks, narratives, pitches and programmes — built from scratch or reshaped from what already exists.
What people say
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“It put the student inside the problem before it offered them any way out. The emotional logic was completely different — and so was the effect. It’s made me think differently about how we communicate what this department actually stands for.”
David Ockwell, Professor of Sustainability and International Development, Department of Geography, University of Sussex
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“He didn’t just help me organise my ideas — he helped me understand the story I was already telling, and then helped me tell it with real clarity and confidence. By the end of our work together, my presentation was transformed.”
Caroline Oleron, Artist, Brighton
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“Steve quickly and effectively understood my situation, developed and shared a different approach to how I could pitch my own story. I was able to rethink ‘me’ in a way which was simpler and resonated better with the particular audiences I am talking to.”
Karen Wilkins, Project Manager, Chester
The conversation starts with a call
If something on this page has made you think differently about how you communicate — or made you wonder what it would look like if you did — that is a good reason to get in touch.